设计是有目的的策划，平面设计是这些策划将要采取的形式之一，在平面设计过程中你需要用视觉元素来传播你的设想和计划，用文字和图形的形式把信息传达给受众，让人们通过这些视觉元素了解你的设想和计划。
Design is purposeful planning, and graphic design is one of the forms that these plans will take. In the process of graphic design, you need to use visual elements to spread your ideas and plans, convey information to the audience in the form of text and graphics, and let people understand your ideas and plans through these visual elements.
设计是科技与艺术的结合，是商业社会的产物，在商业社会中需要艺术设计与创作理想的平衡，需要客观与克制，需要借作者之口替委托人说话。
Design is the combination of technology and art, and is a product of commercial society. In commercial society, there is a need for a balance between artistic design and creative ideals, objectivity and restraint, and the need to speak for clients through the author's mouth.
设计的关键之处在于发现，只有不断通过深入的感受和体验才能做到，打动别人对于设计师来说是一种挑战。设计要让人感动，足够的细节本身就能感动人，图形创意本身能打动人，色彩创意品位能打动人，材料质地能打动人……把设计的多种元素进行有机艺术化组合。还有，设计师更应该明白严谨的态度自身更能引起人们心灵的振动。
The key to design lies in discovering that it can only be achieved through continuous deep feelings and experiences, and moving others is a challenge for designers. Design should be moving, enough details can move people themselves, graphic creativity can move people, color creativity and taste can move people, material texture can move people... Combine various elements of design organically and artistically. Moreover, designers should understand that a rigorous attitude can better evoke emotional vibrations in people.
设计的学习可能有很多不同的路，因为这是由设计的多元化知识结构决定的，不管你以前是做什么的，不管你曾经如何如何，在进入设计领域之后，你以前的阅历都将影响你，你都将面临挑战与被淘汰的可能，正如，想要造就伟大永远不可能是依靠人们的主观愿望所能达到的一样。
There may be many different paths to learning design, as it is determined by the diverse knowledge structure of design. No matter what you have done in the past, no matter how you have been, your past experiences will affect you after entering the design field, and you will face challenges and the possibility of being eliminated, just as creating greatness can never be achieved by people's subjective desires.
